We’ve simply launched you to German artist, Sorina Keifer, and her protest anthem, ‘AMERICA’. Now we spend time with Sorina herself, and take the chance to ask about her musical journey, her inspirations, and what lies forward.
Discuss to us slightly bit about your musical origins and journey so far.
After I was a child my mother took me to church each Sunday and I used to be simply fascinated by the organ. She didn’t have a lot cash, however with my grandparents’ assist, I might take piano classes. I had a terrific instructor and shortly I used to be arising with little melodies. Sadly, he moved to a different nation after two years and the academics I had then had been simply horrible, so I ended. However my love for music by no means stopped. I’m additionally a passionate dancer and in my teenage years, I used to be in a position to work with Sean Cheesman, the choreographer of Micheal and Janet Jackson, Britney Spears, and lots of others. He influenced me loads and we’d dance to every kind of music; Pop, Heavy Steel, R’n’B, African music, Hip Hop, Jazz… In my twenties, I shifted my focus to appearing and singing and commenced to show the poems I wrote into music, discovering my voice as a songwriter.
As a multi-faceted artist, what impressed you to write down and launch “AMERICA?”
Writing “America” was mandatory for me, as a result of I don’t wish to stay silent in regards to the adjustments which are occurring there. It’s my manner of remodeling the sensation of powerlessness in a loopy world right into a name to motion, to take duty for the alternatives we make.
How essential is it for you as an artist to share music that feels genuine? In what methods does “AMERICA” showcase your persona and perspective?
Authenticity is an important factor to me. I want to face up for what I imagine in, and I imagine in equality, science, training, in human decency, and a lifestyle that doesn’t destroy the planet we reside on – all issues a sure particular person about to take workplace in January doesn’t stand for. I’m very frightened in regards to the route America is headed however I’m not going to take a seat again and watch. I do know there are such a lot of like-minded folks on the market and I wish to attain them with this music and encourage them to maintain up the great combat.
What impressed the imagery within the “AMERICA” music video? Discuss us via your imaginative and prescient and the manufacturing course of.
The imagery of “America” was impressed by the simultaneity of realities that exist in America, it’s historical past, and in addition the place it is likely to be headed. All of the turmoil, the concerns, the sweetness, the hopes, the fears, the superficiality, the clichés – briefly, on a regular basis life. An excellent buddy of mine, actor and director Murat Yeginer, had the concept I might appear like a Hollywood diva, representing glamorous America, whereas the world behind me is overrun by chaos. I selected all of the visuals operating within the background, and Oliver Mohr, the director of the video, had the thought to show them right into a cut up display screen, so it could appear like there have been numerous TVs behind me (in actuality, they had been simply cardboard bins on which we projected the pictures
Have been there any particular visuals or symbols within the video that had been essential to you when it comes to representing the music’s message?
Sure, we will see a pregnant girl being alone and searching frightened – it hit me arduous that the scenario for ladies in America has gotten loads worse since they overturned Roe v. Wade, that numerous males wanna take management over ladies’s life selections and see them again within the kitchen. However truthfully, each picture was and is of significance and exhibits a special side of America.
What was the most important impediment you confronted whereas engaged on the music or the video, and the way did you overcome it?
I’m really going through the most important impediment proper now – discovering my viewers. Since that is my first music I don’t have a fan base but. I’m curious to see the way it all develops, and easy methods to attain people who find themselves keen on my music.
What do you hope audiences take away from “AMERICA?” How do you hope to encourage listeners along with your message?
As I’ve stated earlier than, I wanna remodel the sensation of powerlessness in a loopy world right into a name to motion, hoping that individuals will discover energy in a like-minded group and proceed to combat for a world that stands for openness, equality and human decency. Normally, I wish to attain folks via entertaining music with difficult themes.
What’s subsequent for you? Is “AMERICA” a part of an upcoming album or mission? What initiatives do you hope to work on subsequent?
Subsequent, I’ll do an acoustic model of “America”, however I’ve numerous songs about societal and private struggles ready to be produced and launched. Songs about feminine empowerment, the setting, household, psychological well being and naturally poetic songs about love. My authentic plan was to do a sequence of EPs, the place I’d have the general theme “In Between” after which every EP would have a theme like “Household”, “Love” and so forth. However I wish to preserve the prime quality of “America”, so it is going to take a while and a few funding I even have this entire different life, the place I work as an actress and choreographer, and there are already numerous theatre initiatives ready for me – I really like that I get to make artwork on so many alternative ranges.
Watch the music video for ‘AMERICA’ beneath, and observe Sorina Kiefer on-line on Instagram.
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