Along with his newest single, ‘Digital Love‘ smashing the airwaves proper now, we took the chance to talk to the artist, ViennaCC in regards to the observe and what impressed him to create it.
Your music performs on radio stations all over the world. Why do you suppose your sound resonates so broadly?
I is perhaps making music that folks – and possibly even radio DJs – like. Who is aware of? If I had the proper method, I’d be a billionaire by now.
What conjures up the constantly upbeat power in your work? Would you describe your self as a optimistic individual?
I see myself as a optimistic individual. Most of my songs carry an upbeat mindset. There’s already sufficient negativity within the information. Regardless that ‘Digital Love’ ends in unhappiness, possibly it makes individuals suppose – and finally smile. And if somebody listening has been fooled by a love scammer, I hope I can supply them somewhat consolation.
Do you could have private expertise with ‘Digital Love’? What initially impressed this exploration of affection within the digital age?
I typically get messages from younger ladies saying they’ve fallen in love with my picture. Their messages are surprisingly properly written – or let’s say, skilled. However after just some exchanges, they begin asking for cash. I’ve seen reviews on this type of rip-off, and I do know it’s not simply occurring to me. Evidently, I by no means reply to these oh-so-tempting messages.
What was your favorite a part of crafting the tune? What’s your favourite sonic or lyrical ingredient of the observe?
Truthfully, I take pleasure in the entire tune. But when I had to decide on, possibly the 2 choruses stand out probably the most. The primary one is stuffed with hope, and by the final refrain, the reality comes out – I’ve fallen right into a pretend social media account.
Inform us about drawing inspiration from the road “Digital love in my laptop” for the idea of the ‘Digital Love’ music video. What sort of imagery did this line evoke?
When the tune was completed, I assumed: “Good – however how do I visually specific a digital, non-existent idea?” A pc-generated puppet as my pretty dream girl? The concept got here from the road: “Digital love in my laptop”. So I positioned my dream girl inside a pc, surrounded by circuits. Summary, however intriguing.
Do you suppose individuals ought to take ‘Digital Love’ as a cautionary story?
Sure, if I will help somebody keep away from falling right into a entice and dropping cash, I’d really feel like I did one thing worthwhile. I don’t wish to sound like a college principal wagging a finger and warning individuals in regards to the evils on the market. These items occur – and I sing about them. If it will get somebody considering, all the higher.
What do you hope ‘Digital Love’ brings to your listeners?
I need individuals to have enjoyable. Leisure ought to come first. But when somebody hears the message in my tune and it sparks a thought, that makes me blissful. And if it helps somebody keep away from being tricked, even higher.
Is ‘Digital Love’ half of a bigger narrative that you simply’re constructing? What conjures up you to discover technological themes in your work?
Being energetic on-line is a giant a part of my life – so why not sing about it? I labored in IT for a very long time, so I’ve by no means been uncomfortable round computer systems. And so they’re turning into increasingly more built-in into our lives. Elvis sang about ‘Love Letters’ – at present, I’d sing about ‘Emails’.
You possibly can watch the music video for ‘Digital Love’ under, and discover out extra about ViennaCC and his music on-line on his official web site, YouTube, Twitter, and Instagram.
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