It’s been eight years since WM Leisure debuted its newest group, and a full decade since their final lady group. Up to now, it’s been high quality over amount for this company. B1A4, Oh My Lady and ONF all have discographies which can be fairly bulletproof. Now, it’s time for one more act to affix this spectacular roster. Enter USPEER and their debut single Zoom.
Okay-pop’s lady teams are at the moment affected by a sound results syndrome. So many songs are constructed round onomatopoeia lately. By its very nature, this method is tough for me to get my arms round. Not solely does it are likely to tip over into nursery rhyme territory, however sound results themselves are extra rhythmic than melodic. It’s troublesome to forge the sort of strong melodies I take pleasure in round phrases like “zoom,” “beep,” or “tick tack.” USPEER try and work round this by stretching “zoom” into an undulating centerpiece, pulling on the phrase with relish. I respect the hassle, however the ensuing hook is extra obnoxious than thrilling.
I hear nice potential in a lot of Zoom‘s vocals, however the track is simply too fragmented to make a lot use of the expertise. The rugged manufacturing remembers NCT whereas the pick-and-mix construction by no means lets one thought relaxation lengthy sufficient to flourish. Other than a number of spikes of melodic drama, a lot of the observe trades within the sort of scrappy sing-talk that normally fails to make an enduring impression. In a sea of bland, it’s good to listen to so many concepts stuffed right into a single track. The issue is, only a few of these concepts are ones I’m attention-grabbing in listening to once more. Hopefully Zoom is a case of rising pains and the women will discover their footing throughout their first comeback.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C