Tune Evaluation: Say My Title – ShaLala

Woman group Say My Title debuted late final 12 months, the primary act below Kim Jaejoong’s iNKODE label. Regardless of this pedigree, their single WaveWay was surprisingly faceless Okay-pop — the type of track that would have been peddled by nearly anybody. New single ShaLala manages to be generic another way, although it’s an enormous enchancment upon their debut.

At this level, perhaps we simply want to return to phrases with the truth that Okay-pop’s lady teams will likely be releasing subdued beigepop for the foreseeable future. In all my years listening to Okay-pop, I’m unsure I’ve ever seen a development utterly devour one half of the trade for thus lengthy. To ShaLala‘s credit score, the track injects a bit extra bounce into this now acquainted template, particularly when the second verse transitions into an effusive rap. Within the grand scheme of this musical fashion, ShaLala is certainly above common.

A lot of this goodwill comes right down to the melodies. In one other world, the track might be reinvented with a extra energetic breakbeat and sturdy vocal, however even on this muted model I’m fairly charmed by the refrain. The ladies’ voices have good character and the percussive backing vocals add a welcome distinction to the airier topline. ShaLala jogs my memory of one thing Apink may need launched within the mid-2010’s, and that’s a significantly better start line for Say My Title that no matter WaveWay was.

Grade: B