Debuting round this time final 12 months, rookie woman group Sweet Store has had a tough time making their mark on the trade. With vaunted producer Courageous Brothers on the helm, they need to be releasing banger after banger. Sadly, their music up to now has felt like “reheated nachos” — and never within the great way.
New single Tip Toe straight references a traditional Courageous Brothers hit — 2011’s Ma Boy. The tune goals for a equally carefree groove however lacks the indelible hooks to make this fashion work. As a substitute, Tip Toe is a nice diversion. It’s satisfying sufficient whereas listening, however tough to recall as soon as you progress on to one thing else. I blame this on each an inert tempo and unremarkable melodies. The refrain, which must be a tune’s centerpiece, swirls aimlessly round. The women carry out it nicely sufficient however are unable to uncover moments of character that may compensate for Tip Toe‘s flatness. For a brand new group with only some songs underneath their belt, Sweet Store actually should be establishing a sound that makes them distinctive and important. Tip Toe is about as removed from that as you possibly can think about.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7 |
Grade: C-