With the debut of SM Leisure’s new lady group simply across the nook, Starship Leisure has lodged a stealth assault by pre-releasing music from their upcoming lady group KiiiKiii first. Given the company’s large success with IVE, all eyes are on KiiiKiii’s emergence within the business. And if I Do Me is any indication, the group appears to be concentrating on an identical pop-minded viewers.
As a pre-release, I Do Me‘s major duties are to introduce the members and rapidly set up a sonic calling card for the group. I’d say it’s profitable on the former, however much less so on the latter. At simply 5 members, every lady is given loads of highlight. General, I take pleasure in how all of them sing in a decrease register. The vocals immediately have a unique attraction than the ethereal fashion tackled by most present lady teams. If given the precise materials, KiiiKiii might actually stake their declare to a brand new period of Okay-pop.
However, I Do Me is a complete nothingburger as a tune. It has a cultured pop sheen however no actual drive. I really feel like I’m listening to the identical twenty seconds on repeat. Other than a pleasant flourish of synth in the course of the climax, the association by no means grows or goes wherever. It’s very monotonous. It additionally feels strongly catered to Western style, serving a vaguely retro synth pop sound that’s been inescapable for the higher a part of this decade. Due to this, I can’t give the tune itself a excessive ranking. Nevertheless, I’m intrigued by the group and hope they discover higher materials sooner or later.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C