To Ok-pop followers, J-pop’s prolonged promotional schedule might sound loopy. The audio of CRAVITY’s new single Jelly Bean was launched all the best way again in mid-February, however the bodily single and music video weren’t accessible till in the present day. This provides J-pop acts a pleasant window to advertise up till their launch date slightly than save all promotion for after the CD is within the retailers. It’s an old style method, for positive.
Jelly Bean melds properly with the lighter bubblegum pop aspect of CRAVITY’s discography. In the event you loved songs like Groovy and Celebration Rock, you’ll most likely like this as nicely. It’s not as memorable as both of these singles, however its shiny disco sound is an effective match for the group. A well-recognized whistled loop kicks us off, rapidly segueing right into a bounding verse. My favourite side of the track is its refrain. The melodies right here aren’t advanced or ingenious, however the hook has a pleasant power that’s exhausting to withstand. This received’t be on the prime of any playlist, nevertheless it makes for a pleasant, breezy addition to my spring/summer time combine.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 9 |
| RATING | 8.25 |
Grade: B