Prime Dawg Leisure President Punch has pulled the curtain again on the temperament of the West Coast label a the actual second Drake and Kendrick Lamar’s rap battle kicked off final 12 months.
Throughout his current interview with Curtiss King TV, Punch spoke at size for over three-and-a-half hours on quite a lot of matters together with managing SZA, recommendation from LL Cool J, whether or not or not TDE followers will get a Black Hippy album and extra. In fact, probably the most sensational matters Punch touched on was the rap beef between Drake and Kendrick.
In a uncommon and candid second, Punch lastly addressed the simmering rigidity between Drake and Kendrick, revealing what went down behind the scenes main as much as their explosive, history-making rap beef. In his preliminary remarks, Punch confirmed what followers have suspected for years — the subliminal jabs have been very actual.
“It had been effervescent for some time,” Punch admitted. “You’ll hear just a little subliminals.”
He defined that the staff often retains issues quiet, however he reached some extent the place the burden of legacy outweighs the business politics.
TDE President Punch says Drake throws so many subliminal photographs he can’t sustain — and divulges Kendrick Lamar was laughing after recording the “Like That” verse.
(🎥 Curtiss King TV/YouTube) pic.twitter.com/Bf0ifDIynY
— The Artwork Of Dialogue (@ArtOfDialogue_) April 18, 2025
“However I bought to the purpose now the place I’m like, ‘I’m gonna converse on it, if any person requested me, proper,’” he stated. “Now it’s about legacy. You already know what I’m saying? Like, often we simply let issues go how they go…However now it’s like, okay, I converse on sure issues.”
Punch additionally detailed the second he discovered about Kendrick’s “Like That” verse, which has been credited with turning the rap world on its head and setting off the full-blown lyrical struggle. Whereas he didn’t catch Kendrick within the studio that day, he recalled listening to the monitor by means of TDE boss Anthony “Prime Dawg” Tiffith.
“I hit Prime, he instructed me just a little bit in regards to the document,” he stated. “Then I hit Dot. I’m like, it’s taking place,” he recalled. “I hear the document. I’m like, yeah, it’s up. It’s go time now, child.”
And whereas the verse shook Hip-Hop to its core, Punch revealed Kendrick’s temper was surprisingly lighthearted—even amused.
“[Kendrick Lamar was] laughing,” he stated. “This factor is from Compton, California, bro. You getting shot at, you getting residence invasions, you in gang wars. Hey, we speaking about music, bro. So it’s like, it’s humorous.”
Elsewhere within the interview, Punch confirmed the validity of many Kendrick easter eggs followers have speculated about whereas additionally laying out the crucial errors he believes Drake made by releasing diss tracks, resembling “Taylor Made” which he revealed impressed “Not Like Us.”
Watch the total podcast within the video above.
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