Pharrell Williams continues to create. He has launched VIRGINIA, a brand new inventive platform and model as an ode to his dwelling state.
As per Hype Beast Pharrell Williams has simply added yet one more notch on his inventive director belt. This week he introduced the formation of VIRGINIA. The initiative will solely will function a inventive platform however can be an extra model he’ll oversee. In accordance with a press launch, VIRGINIA is “a direct connection between Pharrell and his viewers, providing a window into his inventive world. Rooted in his dwelling state of Virginia and reaching globally, it’s a vacation spot for music, group, limited-edition merchandise, dwell occasions, and boundary-pushing design.”
Pharrell Williams expressed his imaginative and prescient for the platform in a proper assertion. “Virginia is the place I’m from, but it surely’s additionally who I’m creatively. It’s my house to dream, and a solution to join with people who find themselves dreaming too” he mentioned. Skateboard P may even leverage VIRGINIA as a model for attire, equipment and extra. The launch gives a number of objects carrying the label title starting from t-shirts, tote luggage, two-piece bikinis, seaside equipment and extra.
Additionally included within the opening week is the a lot anticipated adidas Adistar Jellyfish. Initially teased earlier this 12 months, VIRGINIA is providing a raffle for these feeling fortunate sufficient to attain on the hyped sneaker early. “Crafted with a chilly cement development and a tailor-made match, this shoe gives a quiet assertion in consolation and composure,” reads product description. “No overt tech: simply type, movement, and Pharrell’s signature human method to design.”
VIRGINIA will dwell on Pharrell Williams’ Black Yacht Rock web site, the identical title of his quietly launched 2024 album.