On Addison Rae’s addictive “Excessive Vogue,” she showcases her means to make unforgettable pop music – constructing anticipation for her debut album.
Stream: “Excessive Vogue” – Addison Rae
Tright here was a time – simply final yr– when Addison Rae’s music profession felt like a punchline, a aspect hustle to the actual enterprise of merely being Addison Rae.
However right here we’re in 2025, and the joke’s on us. On her addictive new single “Excessive Vogue,” the singer proves that her viral hits have been no fluke. She’s making severe pop music, and the entire world is listening.
It began with a scream. Rae’s show-stopping yell on Charli xcx’s 2024 “Von Dutch” remix introduced that she wasn’t simply taking part in dress-up within the music business – she was staking her declare. The monitor was so in style that Charli carried out the Addison Rae remix on tour in lieu of the Grammy Award profitable normal version of “Von Dutch.”
However the puzzle of Addison Rae’s music profession actually got here along with the discharge of her (sugarfree) bubblegum-pop single, “Weight loss plan Pepsi.” The monitor went on to succeed in a peak of 54 on the Billboard Sizzling 100, and was named as among the best songs of 2024 by critics at Pitchfork, Rolling Stone, and Billboard, amongst others.
On her debut album’s third single “Excessive Vogue,” Rae delivers her signature breathy, angelic vocals over a Lana Del Rey-esque melody, crafting what is definitely probably the most intoxicating releases of the brand new yr.
It’s the type of track meant for a cinematic second: When the automobile home windows are down, the town lights are blurred within the distance, because the story’s protagonist makes a calculated, devastating look to the digital camera as “Excessive Vogue” performs within the background.
On first hear, “Excessive Vogue” might sound lyrically repetitive and simplistic – the kind of monitor that’s written in an workplace room for any pop star who would take it. However because the track performs on, it rapidly reveals that that is the kind of monitor that solely is sensible in Addison Rae’s universe – one the place headlining a Saint Laurent marketing campaign feels simpler than falling in love with a stranger:
“I don’t want your medicine
I’d rathеr get, quite get excessive style
I don’t need low-cost love
I’d quite get excessive style”
At face worth, “Excessive Vogue” rejects the grime of hookup tradition, and makes a drug-fueled bender appear merely pedestrian.
That is about Hermes over hedonism, Burberry over the Berghain. Right here, ‘excessive style’ turns into a social standing reserved for the wealthy and well-known – an elite class that Addison Rae has labored onerous to turn into part of.
However simply as rapidly as Addison Rae builds this story, she breaks it. On the monitor’s bridge, we begin to see her facade crumble with lyrics like:
“Spiraling into you,
I’m into you, denial
You make it onerous,
so onerous to decide on”
It’s on this rigidity – between need and denial, vulnerability and veneer – that Rae turns into a lot greater than an influencer with a microphone.
“Excessive Vogue” isn’t for the uninitiated; it’s much less a track and extra of a temper, a vibe, or an aesthetic.
In case you have been to strip it right down to remoted vocals or learn the lyrics like a poem, you’d miss it.
However by way of every launch, Addison Rae is telling us a narrative, chapter by chapter, track by track. And I, for one, merely can not put the guide down.
— —
:: stream/buy Excessive Vogue right here ::
:: join with Addison Rae right here ::
— —
Stream: “Excessive Vogue” – Addison Rae
— — — —
Hook up with Addison Rae on
Fb, TikTok, Instagram
Uncover new music on Atwood Journal
© Bella Newman
:: Stream Addison Rae ::