Gene Simmons posted a photograph eating at iHop. He stated, “Our FAV consuming spot for 30 years: IHOP. Nice service. Scrumptious meals. And, quick!”
Our FAV consuming spot for 30 years: IHOP. Nice service. Scrumptious meals. And, quick! pic.twitter.com/XOIzyuUs5K
— Gene Simmons (@genesimmons) April 7, 2025
Gene Simmons, the legendary co-founder and bassist of KISS, is not only a rock icon—he’s additionally a grasp of branding and enterprise. Recognized for his sharp entrepreneurial sense, Simmons has constantly discovered inventive methods to monetize his fame, significantly by means of company promotions and unique fan experiences.
Whereas the precise particulars of his company compensation stay confidential, Simmons is thought to barter substantial charges for model partnerships, usually tying offers to appearances, product endorsements, and VIP experiences. One among his most high-profile promotional ventures includes providing followers a premium “private assistant for a day” expertise throughout his solo excursions. Priced at $12,495, this package deal consists of behind-the-scenes entry, a meal with Simmons, stage time, unique merchandise, and a signed bass guitar.
This initiative not solely highlights Simmons’ advertising and marketing genius but in addition demonstrates how he merges fan engagement with income era. By turning entry to his private {and professional} world right into a luxurious product, he blurs the road between leisure and enterprise. Simmons has lengthy positioned himself as greater than a musician—he’s a model unto himself, utilizing company collaborations as a platform to increase his affect and revenue far past the stage.