JKA’s journey within the music business has formed his profession over the previous 2 a long time and his dedication, ardour, and an unwavering perception in artists. Ranging from humble beginnings in 2004 as a promotions and advertising and marketing intern at Island Def Jam Information, Kwatakye-Atiko has risen to turn out to be a revered music govt and the driving power behind the impartial label Common Demand Leisure.
His early profession at Def Jam reads like a who’s who of hip-hop and R&B royalty. Kwatakye-Atiko was concerned within the promotional campaigns for among the most iconic albums of the 2000s, together with Jay-Z’s The Black Album, Kanye West’s The Faculty Dropout and Late Registration, Ludacris’ The Pink Mild District, and Rihanna’s Music of the Solar and A Lady Like Me. He wasn’t simply pushing singles; he was serving to form the sound of a technology.
Kwatakye-Atiko’s position concerned extra than simply conventional advertising and marketing. He was deeply concerned in mixshow promotions, connecting with DJs and tastemakers to get these data performed in golf equipment and on radio stations throughout the nation. This grassroots method, mixed together with his sharp understanding of the city music panorama, contributed considerably to the business success of those artists.
However Kwatakye-Atiko’s ambitions prolonged past working inside the main label system. He ultimately took the leap to launch his personal impartial label, Common Demand Leisure. This transfer allowed him to champion artists he believed in and supply them a platform to achieve their full potential.
One among his most notable signings is Chantae Vetrice, a rising Rapper and Singer whose soulful voice and charming stage presence have garnered crucial acclaim. He additionally introduced on board Freaky Kah, a member of the legendary hip-hop group Misplaced Boyz, demonstrating his dedication to each rising expertise and established artists searching for a recent begin.
Kwatakye-Atiko’s journey from main to impartial label head is an inspiring instance of what could be achieved with arduous work, dedication, and a real love for music. As Common Demand Leisure continues to develop, it’s clear that JKA’s influence on the music business is much from over. His journey is an instance to the facility of impartial imaginative and prescient and a driving power in shaping the way forward for music.
Record of tasks labored on by John Kwatakye-Atiko:
- Jay-Z’s The Black Album (2003) – Combine Present Promotions, Road Workforce Advertising and marketing (Def Jam)
- Ludacris’ The Pink Mild District (2004) – Combine Present Promotions, Road Workforce Advertising and marketing (Def Jam)
- Kanye West’s The Faculty Dropout (2004) – Advertising and marketing & Promotions, Combine Present Promotions (Rocafella Information/ Def Jam)
- Christina Milian’s It’s About Time (2004) – Combine Present Promotions (Island Information)
- LL Cool J’s The DEFinition (2004) – Combine Present Promotions (Def Jam)
- Bobby V’s Bobby Valentino (2005) – Combine Present Promotions (Def Jam)
- Beanie Sigel’s The B. Coming (2005) – Combine Present Promotions, Workforce Advertising and marketing (Rocafella Information/ Def Jam)
- Memphis Bleek’s 534 (2005) – Advertising and marketing (Rocafella Information/ Def Jam)
- Teairra Mari’s Make Her Really feel Good (2005) – Combine Present Promotions, Advertising and marketing (Rocafella Information/ Def Jam)
- Rihanna’s Music of the Solar (2005) – Advertising and marketing & Promotions, Combine Present Promotions (Def Jam)
- Younger Jeezy’s Let’s Get It: Thug Motivation 101 (2005) – Combine Present Promotions, Advertising and marketing & Promotions, (Def Jam)
- Mariah Carey’s The Emancipation of Mimi (2005) – Combine Present Promotions, Advertising and marketing (Island Information)
- Kanye West’s Late Registration (2005) – Advertising and marketing & Promotions, Combine Present Promotions (Def Jam)
- Ne-yo’s In My Personal Phrases (2006) – Combine Present Promotions, Advertising and marketing & Promotions, (Def Jam)
- Ludacris’ Launch Remedy (2006) – Combine Present Promotions, Advertising and marketing (Def Jam)
- Jay-Z’s Kingdom Come (2006) – Combine Present Promotions (Rocafella Information/ Def Jam)
- Lionel Richie’s Coming Dwelling (2006) – Combine Present Promotions (Island Information)
- Christina Milian’s So Amazin’ (2006) – Combine Present Promotions, Advertising and marketing (Island Information)
- Younger Jeezy’s The Inspiration: Thug Motivation 102 (2006) – Combine Present Promotions- Road Workforce Advertising and marketing (Def Jam)
- LL Cool J’s Todd Smith (2006) – Combine Present Promotions (Def Jam)
- Rihanna’s A Lady Like Me (2006) – Advertising and marketing & Promotions, Road Workforce Advertising and marketing ( Def Jam)
- Rihanna’s Good Lady Gone Dangerous (2007) – Combine Present Promotions (Def Jam)
- Bobby V’s Particular Event (2007) – Combine Present Promotions, (Def Jam)
- The-Dream’s Love Hate (2007) – Combine Present Promotions (Def Jam)
- Ne-yo’s Due to You (2007) – Combine Present Promotions, Advertising and marketing & Promotions, (Def Jam)
- Brother Clyde’s Recently ft Billy Ray Cyrus & King Phaza (2010) – Govt Guide (Walt Disney)
- Ariie West’s Harmful (2023) – Co Govt Producer (Common Demand Leisure / Auturmn Information)
- Chantae Vetrice’s Betcha (2023) – Govt Producer (Common Demand Leisure)
- Chantae Vetrice’s Money App (2024)- Govt Producer (Common Demand Leisure)
- Monique The Star’s Actual Girl ft. Capella Gray (2024) – Advertising and marketing Director / Promotions (Wonda Music)
- Chantae Vetrice’s Vegas (What Goes On) (2024) – Govt Producer (Common Demand Leisure)
Associated
HeartBeat4Kids