In stunning information, it appears as if BET has suspended the Hip Hop Awards and Soul Practice Awards for tv indefinitely. However fret not, for BET CEO Scott Mills reveals the rationale, and it could must do one thing with revamping the codecs to a extra trendy commonplace. In a current interview with Billboard, Mills spoke concerning the rumors and palpable chatter across the nature of award exhibits and their existence.
He says, “…it’s much less about them being not and extra about our staff having to reimagine them for this altering media panorama that we discover ourselves in. I believe what we’re going to see are extra folks taking franchises and saying, ‘This may need began on linear tv, however now I’m going to maneuver it to a different area. Do I transfer it to streaming? Or do I transfer it to a different platform?’
So for BET linear, we have now suspended the Soul Practice and Hip-Hop award exhibits. However we have now a staff that’s actively eager about the place these award exhibits may finest stay because the media local weather continues to evolve. They aren’t gone. And we additionally nonetheless have the NAACP Picture Awards and the Stellar Awards.”
For a lot of, it is a heartbreak nonetheless, for the awards are actually anchored within the expertise of tv and coming collectively of neighborhood. With digital landscapes extra distant and fragmented than ever earlier than, what would this transfer do to the best way tradition is acquired and shared throughout the hip hop neighborhood? Keep tuned to seek out out!