Over time, I’ve been impressed with Simply B’s willingness to experiment with their sound. To me, it appears that evidently they’ve refashioned their underdog standing into a bonus and excuse to attempt new issues. Final yr’s pop/punk anthem Daddy’s Lady was a profession excessive, and now they’ve switched issues up once more with the electro hyperpop of Chest.
I’m extra intrigued by this tune than in love with it, which is commonly the case when the time period “hyperpop” will get thrown round. It’s refreshing to listen to new synth tones in Ok-pop, and the crisp arpeggio that opens the observe is extremely efficient. On first pay attention, I hoped Chest would capitalize on this momentum and construct towards an thrilling peak. As a substitute, the observe unveils itself in suits and begins, by no means totally surrendering to the digital rush at its core. As a listener, it is a disappointing, however I perceive why the producers might have opted for one thing idiosyncratic reasonably than a extra cliched EDM association.
Nonetheless, you realize me. I like my pop songs to unfold like a narrative, constructing towards a climax that harnesses each ingredient to its fullest. In any other case, the music merely feels incomplete. And at underneath three minutes, Chest may have added further time to flesh out its concepts. Nonetheless, I’m intrigued how this sound may affect the group’s work going ahead. I’d actually love to listen to extra of those tones and textures.
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 9 |
| Bias | 8 |
| RATING | 8.5 |
Grade: B