You’re employed arduous in your music. As soon as it’s launched into the world, you need individuals to understand it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll pay attention once more.
That may occur, after all. It occurs on a regular basis.
However with infinite quantities of recent music being launched, and with infinite quantities of social content material designed to maintain us viewing and scrolling, it normally doesn’t occur all by itself.
To achieve traction along with your music, you should:
- Actively talk
- Make individuals curious about your music
- Entice them to take an opportunity on you
- And make it simple to be discovered
That takes creativity, but it surely additionally takes a easy consciousness of a number of the methods and locations individuals is likely to be in search of you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That can assist you keep away from that, right here’s a listing of 7 frequent errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t go away room for thriller. In order for you a fan to take a selected motion, inform them clearly.
You’re not being “sales-y” or “cringe” whenever you ask individuals to hearken to your tracks. You’re a musician! After all that’s what you need individuals to do. And also you’re HELPING them by making the instructions clear.
Wherever potential, use the linking instruments so your music is all the time only one click on away.
2. Your bio is unhealthy
Does your social bio join the dots between who you might be and the music you create? If not, repair that!
Certain, the type of writing ought to convey one thing about your persona by way of the tone and kind (humorous, critical, absurd, mysterious, and so forth.), however you additionally want the small print of your bio to inform individuals an important issues about your music profession right this moment.
3. Your identify and deal with don’t match
Don’t get cute with this! Your artist identify = Your social deal with. Easy.
For example, if my band identify was Trash Collectors, my Instagram identify ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.
But I discover this mismatch many occasions when making an attempt to seek for new acts on social. If it provides the slightest little bit of uncertainty or further steps for somebody looking out, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less probably it is going to be that individuals see your new stuff whenever you do put up.
So maintain your viewers engaged all through these months or seasons whenever you don’t have a lot occurring. Since you’ll want them to nonetheless be paying consideration when you do have large information to share.
When you do have large information, it’s additionally a standard mistake to not put up sufficient about that particular person launch or occasion. Keep in mind, individuals usually have to see a message a number of occasions (7 is the overall rule) earlier than they act on it.
5. You don’t have a web site
For those who rely solely on social, it’s a ache for followers, who may not be on sure social platforms, or can’t view content material till they log in.
In case your message or information announcement is public and vital, put up it in your web site. Which after all means you start by HAVING a web site devoted to your music.
6. You retain altering your artist identify
Cease it! Decide on one thing. In any other case you’ll confuse followers, potential followers, and Google.
For those who’re embarrassed by your artist identify, you weren’t affected person sufficient whenever you picked it. For those who really feel such as you’ve developed past your artist identify, keep in mind that numerous legendary acts have modified their sound all through the years with out altering their identify.
Your artist identify is the cornerstone of your model id. You’re allowed to renovate and add new rooms to your artistic home. You don’t should construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
For those who actually need to be discoverable, your tracks should be all over the place that individuals are trying to find music.
I wrote a complete article about this frequent drawback, why it’s an issue, and the way simple it’s to unravel. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by retaining your music walled-off. Distribute it. Broadly!
After pouring a lot time and expertise into your tracks, you don’t need to see a lacklustre response to your new music. Or worse, no engagement in any respect.
However with just some pretty steps or concerns beforehand, you possibly can be sure you and your music are simple to seek out on-line. Simpler to seek out, simpler to get pleasure from!